58
Sank Money, a fast-rising mobile money company in Burkina Faso, has shown that business is not only about profits but also about people. On Wednesday, September 3, 2025, a delegation from the company, led by its Managing Director, Mr. Sada Zougmoré, visited the residence of respected traditional musician, Zougnazagmda, in Ouagadougou. The visit was described as a gesture of respect, friendship, and human connection beyond commercial ties.
The Managing Director explained that Sank Money believes in building a strong relationship with its partners, not just through financial transactions but through genuine human engagement. According to him, the company’s vision is tied to social values, community trust, and the wellbeing of those it works with. He said the purpose of the visit was not only to pay tribute to Zougnazagmda but also to reconnect with him, emphasizing the company’s commitment to blending modern business with cultural respect.
Mr. Zougmoré told journalists that Sank Money is deeply rooted in the Burkinabe social fabric. “We want our father, Zougnazagmda, to stay in good health. We need his guidance, his blessings, and his support. We want to show our partners and customers that our company is also social and sociable. The pursuit of profit is not everything,” he said. He stressed that Sank Money’s approach is to put people at the center of its operations while developing long-term trust with both partners and customers.
The company’s Managing Director also described the visit as a message to all its stakeholders that Sank Money is more than just a financial platform. He said the firm is committed to strengthening trust and ensuring mutual respect. By visiting Zougnazagmda, the company wanted to demonstrate that it recognizes the role of artists, cultural leaders, and community influencers in promoting national development.
The visit left the legendary traditional musician visibly touched. Zougnazagmda, who is widely respected across Burkina Faso for his music and cultural influence, thanked the Sank Money delegation warmly. “I didn’t expect this visit from Sank Money. So, I’m very moved, I thank them,” he said. He acknowledged the company’s effort in balancing business with humanity and encouraged other partners to continue supporting Sank Money.
The artist further called on all brand ambassadors of Sank Money to remain committed to the company and to pray for its success. He said that the growth of Sank Money would not only benefit the company but also bring development to Burkina Faso as a whole. According to him, artists and cultural promoters stand to gain when companies that support the creative industry succeed. “If Sank Money succeeds, it will be to the happiness of all of Burkina Faso and, therefore, all the artists, especially those who have decided to support Sank Money,” he explained.
Industry watchers note that Sank Money’s outreach reflects a growing trend among African financial technology firms, where companies seek to connect their services with communities in meaningful ways. Mobile money has already transformed the way Africans carry out transactions, but companies like Sank Money are showing that long-term success requires building relationships that go beyond mobile transfers and banking services.
The cultural dimension of the visit also demonstrates how the private sector is increasingly acknowledging the role of traditional leaders, musicians, and artists in shaping public perception. By reaching out to Zougnazagmda, Sank Money not only strengthened its bond with a respected Burkinabe icon but also sent a signal to customers that trust, respect, and shared values are central to its brand.
For many Burkinabe people, music is part of daily life, and artists like Zougnazagmda hold a special place in society. Sank Money’s recognition of this fact suggests that the company is aligning its corporate strategy with cultural and social realities. Observers believe this approach could help the company win customer loyalty, expand its reach, and strengthen its identity as a homegrown African solution in the highly competitive mobile money sector.
The visit has therefore been seen not just as a courtesy but as a symbolic act linking business to culture, and profits to people. With messages of blessings, support, and unity, the partnership between Sank Money and cultural figures like Zougnazagmda is likely to continue playing a key role in how the brand is received across Burkina Faso.
