204
Rex Insurance has launched a new retail campaign in Lagos as part of its efforts to demystify insurance and promote wider adoption of policies among everyday Nigerians. The initiative, which the company has tagged ‘Retail Street Storm,’ kicked off in the Yaba area of Lagos on Monday and drew the attention of residents, market traders, and commuters.
According to a statement from the company, the campaign was led by the Retail Business Department of Rex Insurance in collaboration with its Brands Team. The idea behind the outreach was to create a direct connection with people in the community while educating them on the value of insurance in their daily lives. The company explained that the campaign is a deliberate move to strengthen its presence within local communities and to show that insurance is not a distant concept meant only for corporations or the wealthy, but a service accessible to all Nigerians.
Speaking on the launch of the campaign, the Managing Director and Chief Executive Officer of Rex Insurance, Mrs. Ebelechukwu Nwachukwu, said the Retail Street Storm was designed to simplify insurance and make it relevant to the needs of ordinary citizens. She noted that the company is committed to meeting Nigerians where they are, rather than waiting for them to approach insurance companies.
“Insurance is not just for big businesses or the elite; it is for everyone. The Retail Street Storm is part of our mission to take insurance to the streets. We are meeting people where they are: in the markets, on the roads, and in their communities to show them that insurance is simple, affordable, and essential. Our retail business is a core part of what we do, and through this initiative, we are showing our commitment to reaching everyday Nigerians and making insurance accessible to all,” Nwachukwu stated.
The campaign kicked off in Yaba with activities extending to surrounding areas such as Sabo and Jibowu. Teams from Rex Insurance engaged with traders in busy markets, commuters at bus stops, and residents along major streets. People in the community responded positively, expressing appreciation for the effort to break down complex insurance terms into simple explanations that related to everyday risks such as accidents, fire outbreaks, or health emergencies.
By taking the campaign to crowded areas, Rex Insurance said it hopes to change the perception of insurance in Nigeria, where many people still see it as a complicated or unnecessary product. The company believes that by using street-level engagement, it can encourage people to see the value of protecting their businesses, families, and assets through insurance policies that are both flexible and affordable.
The Retail Street Storm will not be limited to Lagos. The company confirmed that the campaign will be extended to other major cities across Nigeria in the coming weeks. Ibadan, Port Harcourt, and Abuja are the next stops on the calendar as Rex Insurance seeks to replicate the positive impact of the Lagos launch in other regions of the country.
Rex Insurance has a diverse portfolio of services that cover different sectors of the economy, including motor insurance, fire insurance, agriculture insurance, marine insurance, aviation insurance, energy insurance, and personal insurance. With this wide range of products, the company says it is positioning itself as a one-stop shop for Nigerians looking for protection against different kinds of risks.
The campaign also comes at a time when the Nigerian insurance industry is pushing to increase penetration across the country. Industry data shows that insurance adoption in Nigeria remains low compared to other African countries, with less than two percent of the population actively covered by any form of insurance. Initiatives like the Retail Street Storm are therefore seen as critical to raising awareness, building trust, and boosting adoption rates in communities where insurance is either misunderstood or ignored.
For Rex Insurance, the Retail Street Storm is both a marketing strategy and a social responsibility initiative. By stepping out of offices and corporate boardrooms into the streets, the company is taking a practical approach to building relationships with ordinary Nigerians, particularly small traders, artisans, and low-income earners who often face financial losses without any form of protection.
As the campaign continues in Lagos and expands to other cities, Rex Insurance says it is confident that more Nigerians will begin to see insurance as a necessity rather than a luxury.
